Hepper’s upcoming NomNom food tray was recently chosen as one of the eight finalists for the Pet Fashion Week Lifestyle Innovation Awards.The NomNom, designed for cats and small dogs, offers an elegant and functional dining experience. Its shallow trays discourage gorging and eliminate stale bits of food found at the bottom of traditional bowls. For the hungry pet, this design also includes not only one, but two removable stainless steel trays so that one is always clean and ready. Another unique feature of the Nomnom is its ribbed trays which prevents food from sliding around. A wide lip around the ceramic base was added to catch drips and dropped food. The winner will be announced at the PFW show in NYC Aug 23-24. If you’re in the area, come by to check out the Pet industry’s most stylish show. More info at PFW.