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Vibrant Life Dog Shampoo Review (2023 Update) – Pros, Cons & Final Verdict

Sophie Herlihy

By Sophie Herlihy

vibrant life dog shampoo review

Review Summary

Our Final Verdict
We give Vibrant Life Dog Shampoo a rating of 4.5 out of 5 stars.

Ingredient Quality: 4.2/5
Efficacy: 4.5/5
Scent: 5/5
Ease of Use: 4.5/5
Price: 4.7/5

There are options aplenty when searching for dog shampoos. It can be tough to determine which one is the best for your pup. But have no fear because we’re here to help! We’ve reviewed the Vibrant Life range and found it commonly at Walmart to present to you the full run-down.

If you’re looking for a shampoo that will really make your dog’s coat shine, Vibrant Life Dog Shampoo is a great option. Considering its affordability, it gets the job done. Plus, this shampoo is gentle enough for everyday use and won’t irritate your dog’s skin.

The product is a nice balance between naturally derived, gentle ingredients and affordability. Many cheaper products contain nasty ingredients that are harsh on sensitive skin. These shampoos from Vibrant Life are by no means perfect, but they do omit sulfates, SLS, and parabens. The shampoos do have some artificial fragrances and dyes, so they may cause reactions in extra sensitive dogs.

If you don’t want to buy cheap, chemically shampoos or overly expensive all-natural formulas, the Vibrant Life range is a great middle ground. This product model is likely to appeal to dog owners who want a cruelty-free and effective option for their pet’s shampoo. It may not be the best choice for those with very sensitive skin or those who struggle to rinse suds from their dog’s coat. The shampoo smells great, which is a major selling point. However, the lathering properties could be improved.

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Vibrant Life Dog Shampoo – A Quick Look

  • Free from parabens, SLS, and sulfates
  • pH balanced for dogs’ skin
  • Cruelty-free
  • Great Scents
  • Good range
  • Artificial fragrances
  • Difficult to rinse out


Brand Vibrant Life
Available Size Shampoos: 24 oz

Dry Shampoos: 7 oz

Product range Lathering shampoo, dry shampoo, fragrances mists
Scents Vanilla & coconut, oatmeal & aloe, cucumber & melon
Functions Cleaning, deodorizing, soothing, moisturizing
First available 2018

Great Range

Vibrant Life has a great range of shampoo types and functions. They have options for all types of dogs, from those with sensitive skin to those who need extra moisturizing. Some of the key functions in the range:

  • Deodorizing
  • Soothing
  • Moisturizing
dog taking a bath
Image Credit: Roman Chazov, Shutterstock

The product range itself also features three key types:

  • Lathering shampoos
  • Dry shampoos
  • Fragrance mists

Stand-Out Scent

One prevailing theme that stood out to us in the reviews was how much owners loved the smell of Vibrant Life shampoos. Many commented on how the shampoo leaves their dog’s fur smelling great for days afterward.

The shampoos come in three main scents relative to their main function:

  • Cucumber and melon
  • Oatmeal and aloe
  • Vanilla and coconut

While the shampoos do feature some great naturally-derived ingredients, the fragrance is not one. These loved scents are all artificial. But don’t be put off; there is nothing harmful about artificial fragrances for a dog with healthy, well-balanced skin.

dog silky smooth bath
Image credit: AmandaCullingford , Pixabay

The hype around fragrance-free primarily pertains to pets with sensitive skin as artificial fragrances can cause irritation.

For many dog owners, using chemical fragrances is a small price to pay to keep the doggy scent at bay in their homes.

Easy To Find

Vibrant Life is historically a Walmart exclusive. It’s now available in-store and online with Walmart and through Amazon. These two superstores are accessible to virtually everyone, making these products easy to source.

You won’t have to worry about supply issues or tracking down rare products in specialty stores. If these shampoos work for you and your dog, then you can easily pick them up with your regular shop around Walmart.

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Is this product vegan?

All Vibrant Life’s products are vegan-friendly and cruelty-free. You can feel good knowing that no animals were harmed in the making of your pet’s shampoo.

Can I dilute the shampoo with water?

You can, but it’s not necessary. If you find that your dog’s skin is dry after using the shampoo, you can dilute it with water to create a more moisturizing lather.

How often should I bathe my dog?

It really depends on your dog’s lifestyle and breed. Some people bathe their dogs once a month, while others bathe them every week. Consult your veterinarian if you’re unsure about how often your dog needs a bath.

labrador dog taking a bath
Image Credit: Jaromir Chalabala, Shutterstock

Can I use this shampoo on my cat?

This shampoo is not meant for cats and may be harmful if used on them. Always consult with your veterinarian before using any new product on your pet, whether it’s a shampoo, medication, or supplement.

What the Users Say

The Good

What really is the deciding factor for many on the fence is hearing the experiences of other dog owners and how this shampoo worked for their dog. As always, there’s a mixed bag. We’ve condensed down the reviews, pulling the most useful from the bunch to help you assess whether you want to give Vibrant Life a go.

First, as we’ve already mentioned, owners loved the smell of these shampoos. Many say not only did their dog smell great afterward, but it kept them smelling great for days. This is one of the key selling points for this product.

Others really liked how general this product was. For normal, healthy dogs, all the fancy bells and whistles of shampoos often aren’t needed. What some owners look for is an affordable and effective shampoo, and this range fits that description. It meant that owners of multiple dogs didn’t need to buy each of their pooches their own shampoo, as Vibrant Life products worked for them both despite having very different coats.

The consensus of reviewers is that the products work well to clean a dog’s coat and leave it shiny, clean, and fresh.

a welsh corgi pembroke dog taking a bath with shampoo
Image Credit: Masarik, Shutterstock

The Bad

It’s not all sunshine and daisies, though. Customers found the packaging lacked ease of use. The nozzle on the dry shampoos was fragile, and if broken, the rest of the product was unusable. For the lathering shampoo, the dispenser is advertised as easy to use, but, in a wet, soapy bath squeezing out the product proves to be difficult.

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The shampoo itself is a good value for the price. However, it does not have any stand-out features that would make it a must-have for dog owners. The lathering and moisturizing properties are nice but there are other brands on the market that may be even cheaper for similar results. That said, it would be a good choice for budget-minded pet parents who are looking for a basic dog shampoo that will clean their pup without harsh chemicals.

Featured Image Credit: Vibrant Life

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