Hepper is reader-supported. When you buy via links on our site, we may earn an affiliate commission at no cost to you. Learn more.

Wag vs Taste of the Wild Dog Food: Our 2023 In-Depth Comparison

Chelsea Mortensen Profile Picture

By Chelsea Mortensen

Wag vs Taste of the Wild

If you’re looking for a new brand of dog food to try out, you’ll find an overwhelming number of choices available. And with so many brands on the market, it’s hard to know who is trustworthy. Today, we’d love to put two popular clean-eating dog food brands head to head, Wag and Taste of the Wild. We hope this article will help you decide which dog food brand is right for your needs.

Click to skip ahead:

divider 9

A Sneak Peek at the Winner: Taste of the Wild

We love both brands, but Taste of the Wild has our top recommendation. It sets itself apart with great ingredients and healthier grain-inclusive recipes, and we wholeheartedly recommend it to most owners. This brand has a proven track record of making healthy, quality dog food that owners swear by, and although it isn’t the cheapest food out there, it isn’t the most expensive. We believe that buying Taste of the Wild is money well spent. Here are a couple of our favorite foods from this brand:

Rating Image Product Details
Winner
Taste of the Wild High Prairie Taste of the Wild High Prairie
  • 32% protein
  • Lots of fruits and veggies
  • Lots of healthy meat sources
  • Second place
    Taste of the Wild Ancient Stream with Ancient Grains Taste of the Wild Ancient Stream with Ancient Grains
  • 30% protein
  • Chicken-free
  • Healthy whole grains
  • Divider-Dog Paw and Bone- New

    About Wag Dog Food

    Brand History

    Wag Dog Food is new to the food game—it’s only been around since 2018. This brand is definitely a rising star, with growing sales every year. Wag is owned and operated by Amazon as a new competitor in the food market. That means if you’re a regular shopper on Amazon, you may have seen ads for this dog food pop up. Their foods do have limited availability because of their link to the shopping platform, but that hasn’t stopped them from gaining a strong following.

    Wag’s Food Lineup

    Wag has a growing lineup of food options available in 2022, including dry food, wet food, and treats. Although they originally focused on selling grain-free recipes, they’ve recently expanded to several recipes that include grains. All of their recipes stay away from corn, wheat, and soy—three grains that are controversial to some buyers. Their recent grain inclusiveness is a great sign since recent research suggests that grain-free diets aren’t the healthiest for most dogs. Wag dog foods also all have a few other healthy things in common. They always avoid meat by-products and use real meat as their first ingredient. They are also rich in omega-3 and omega-6 fatty acids, nutrients that many high-quality dog foods have. Finally, they include probiotic bacteria, which can help your dog keep a healthy digestive tract.

    Pros
    • Low price for quality
    • Meat-first
    • Free of by-products
    • Contains fatty acids and probiotics
    Cons
    • Limited to Amazon platform
    • No proven track record
    • Most recipes are grain-free
    • Limited selection

    divider 10

    About Taste of the Wild

    Brand History

    Taste of the Wild has a longer history than Wag—it was founded in 2007 to help dog owners find novel, high-quality diets for their dogs. Taste of the Wild focuses on natural, healthy products with diverse tastes and ingredients. They are manufactured by Diamond Dog Food group and have stayed popular over the past fifteen years. They strike a balance between premium dog foods and budget foods, providing a high-quality product at a relatively low cost.

    Taste of the Wild Food Lineup

    Taste of the Wild has a wide variety of food options available. Like Wag, most of their recipes are grain-free. They also have several limited ingredient recipes available and a line of “ancient grains” variants on their most popular recipes. They avoid corn, wheat, and soy. All of their ingredients are meat-first, and they avoid using meat products. They also use probiotics, omega fatty acids, and other healthy ingredients. Taste of the Wild products are usually full of fruit and vegetable products that add antioxidants and healthy vitamins and minerals to their foods.

    Pros
    • Meat-first
    • Wide variety and novel ingredients
    • Long track record
    • Limited-ingredient diets available
    • No by-products
    • Contains fatty acids and probiotics
    • Lots of fruit and vegetable ingredients
    Cons
    • Mostly grain-free
    • No grain-inclusive wet foods
    • Slightly higher cost

    Divider 4

    The 3 Most Popular Brand Wag Dog Food Recipes

    1. Wag Chicken and Sweet Potato

    Wag Chicken and Sweet Potato

    Wag’s most popular recipe is their Chicken and Sweet Potato dry food. It’s a grain-free kibble that has chicken, chicken meal, sweet potatoes, and peas as its first four ingredients. The food is about 32% protein and 15% fat—great for active dogs of all ages. We love seeing chicken and chicken meal at the top of the list, as they are quality, high-protein ingredients. Some dogs do suffer from chicken allergies, however, and would do better on a different food. The peas are another minor cause to concern. Many grain-free foods have been linked to higher rates of heart disease recently, and the inclusion of peas as a major ingredient is believed to be one reason why. This recipe also does include some plant proteins, which are lower quality protein sources.

    Pros
    • High in real meat
    • 32% protein
    • Easy to digest
    Cons
    • Contains peas
    • Grain-free
    • Some plant protein

    2. Wag Wholesome Grains Salmon Food

    Wag Wholesome Grains Salmon Food

    Another popular recipe is Wag Wholesome Grains and Salmon Food. This recipe has a much lower protein and fat content, with 22.5% protein and 14% fat. This is adequate for adult dogs, but it isn’t ideal for many dogs. The main protein source is salmon, but it also contains chicken meal, which isn’t allergy-friendly. It has grains including brown rice, millet, barley and sorghum—all wholesome grains that are healthy for your dog. However, it’s definitely carb-heavier than other dog foods on this list.

    Pros
    • Salmon as first ingredient
    • Healthy whole grains
    Cons
    • A little low in protein
    • Higher in carbs
    • Contains chicken allergens

    3. Wag Lamb and Lentil Dog Food

    Wag Lamb and Lentil Dog Food

    Wag Lamb & Lentil Dog Food has some good ingredients, but it also has some serious problems. On the good side, it’s high in protein, at around 35% protein content, and it’s also high in fiber at 5.5%. Lamb is a great protein source that is easily digestible, and lamb and lamb meal are the first two ingredients. It doesn’t contain any chicken or chicken meal, so it’s allergy-friendly. However, the third, fourth, and fifth ingredients on the list are lentils, peas, and pea protein. These ingredients are all sources of plant protein, a lower-quality protein source that can inflate the protein content without adding much nutrition. Dogs aren’t built to gain protein from plants, so this protein can be harder for dogs to digest. They also are among the ingredients that may be linked to heart issues.

    Pros
    • Novel protein source
    • Chicken-free
    • 35% protein
    Cons
    • Plant protein sources
    • Contains peas and lentils

    Divider 2

    The 3 Most Popular Taste of the Wild Dog Food Recipes

    1. Taste of the Wild High Prairie

    Taste of the Wild High Prairie

    Taste of the Wild High Prairie recipe is a grain-free, high-protein food that’s Taste of the Wild’s most popular recipe. It is high in protein at 32% and contains 18% fat. Its first ingredients are Water Buffalo, Lamb Meal, Chicken Meal, Sweet Potatoes, and Peas. Having three separate sources of protein as the first ingredients shows that it’s high in meat protein, and we love seeing the unusual protein sources like water buffalo. The inclusion of chicken meal does mean that it’s not allergy-friendly. This recipe also has a long list of other ingredients, including several other meat sources, and fruits and vegetables. As mentioned above, we don’t love sweet potatoes and peas being used in place of healthy grains, but this is a great option if you do need to put your dog on a grain-free diet.

    Pros
    • Lots of healthy meat sources
    • 32% protein
    • Lots of fruits and veggies
    Cons
    • Grain-free
    • Not ideal for overweight dogs
    • Not chicken allergy-friendly

    2. Taste of the Wild Ancient Stream with Ancient Grains

    Taste of the Wild Ancient Stream with Ancient Grains

    Taste of the Wild’s most popular grain-inclusive recipe is Ancient Stream with Ancient Grains, a salmon-flavored recipe with 30% protein and 15% fat. Although this is slightly lower than their grain-free options, there isn’t a significant difference in the protein and fat levels, and it’s ideal for most dogs of all ages. The main ingredients are Salmon, Salmon Meal, Ocean Fish Meal, Grain Sorghum, Millet, and Cracked Pearled Barley. Salmon and salmon meal are great ingredients that are high-quality and easy to digest. Ocean fish meal is a little fishier—the lack of a specific species is frustrating. Its three main grains are healthy whole grains that are perfect for dogs. It is free of chicken products, which is great for dogs with allergies. One ingredient, Canola oil, is controversial as a source of plant fat.

    Pros
    • 30% protein
    • Healthy whole grains
    • Chicken-free
    Cons
    • Unspecified “ocean fish”
    • Plant fat ingredient

    3. Taste of the Wild Ancient Prairie with Ancient Grains

    Taste of the Wild Ancient Prairie with Ancient Grains

    Taste of the Wild’s High Prairie is their most popular recipe overall, and there is a grain-inclusive variant that we can compare it to. It has the same high protein and fat content—32% and 18% respectively—but there are some big differences in the ingredient list. The first ingredients are Water Buffalo, Pork, Chicken Meal, Grain Sorghum, Millet, and Chicken Fat. Overall, the ingredients look great, with mostly meat sources in the first ingredients. The two grains, sorghum and millet, are ideal for dogs. The high protein and fat content isn’t ideal for overweight or inactive dogs, and the chicken meal might be an allergen, but it’s overall a great food.

    Pros
    • 32% protein
    • Novel meat sources
    • Healthy whole grains
    Cons
    • Not ideal for overweight dogs
    • Not chicken-allergy friendly

    Divider 3

    Recall History of Wag and Taste of the Wild

    Looking at how often a brand has had dog food recalls is a great way to tell if they take care in their manufacturing processes. Wag is up first, and in their four years of production, they haven’t had a recall yet. That’s a good sign, but it’s also not too surprising—their food is still fairly new. Taste of the Wild has had one recall over the past fifteen years, in 2012. Several of their foods were recalled because of possible salmonella contamination. This was a big recall, with many other brands manufactured by Diamond foods recalled at the same time. Although recalls are a big deal, the size of the recall shows that Diamond took the problem seriously and no dogs are known to have been sickened by Taste of the Wild products during this recall.

    Schnauzer puppy dog eating tasty dry food from bowl
    Image Credit: Maximilian100, Shutterstock

    Wag vs Taste of the Wild Comparison

    Taste

    • Edge: Taste of the Wild

    Both brands have lots of delicious foods, but Taste of the Wild has an edge here. Their foods are known for their novel ingredients, including several unusual protein sources and lots of fruits and vegetables. These combine to make a rich, delicious food. Wag food has some good flavors but it can’t compare.

    Nutritional Value

    • Edge: Taste of the Wild

    These brands have similar weaknesses—in particular, a dislike of grains and a love of peas and lentils. But Wag has several markers that suggest they might have a lot of plant proteins inflating that protein percentage, whereas Taste of the Wild doesn’t. Taste of the Wild’s grain-inclusive foods are also much higher in protein than Wag’s.

    Price

    • Edge: Wag

    Wag is the clear winner here, with a lower cost. Some of this might come from their more basic ingredient list, but a lot of this is also due to their ownership by Amazon. Since Amazon delivers their food right to you on their platform, this lets them pass a lot of savings on to you.

    dogs eating
    Image Credit: Phuttharak, Shutterstock

    Selection

    • Edge: Depends

    Taste of the Wild has a wider selection of foods in most cases, with more recipes available in their dry food lines and several limited ingredient diets and novel protein diets available. However, there is one place where Wag has them beat, and that’s wet foods. Taste of the Wild has only a few wet food options, and they’re all grain-free, while Wag has a greater variety and several grain-free and grain-inclusive options available.

    Overall

    • Edge: Taste of the Wild

    With all that taken into consideration, we feel pretty confident recommending Taste of the Wild food as our top choice. They’ve got slightly higher prices, but they are still very reasonable for the high-quality product you’re getting. Although Wag might be a better choice for some owners, most will be happier with Taste of the Wild.

    Divider 5

    Conclusion

    We love Taste of the Wild, and we’re happy to recommend it to most dog owners. It has superb flavor, great nutrition, and lots of delicious food options for all types of dogs. However, that doesn’t make Wag a bad brand—it is an awesome value option if your budget is a little tight, and they also have a larger selection of wet foods. Depending on your dog’s needs, either one might be right for you.

    Related Articles

    Further Reading

    Vet Articles

    Latest Vet Answers

    The latest veterinarians' answers to questions from our database