Who Are the Top Pet Influencers? 15 Most Favorite Ones
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Pet influencers show off their pets’ adorable antics on social media. Several influencers make a decent living by posting gorgeous photos and videos of their fuzzy family members and declaring their love for their pets. The owners of these famous pets rarely appear on film or in videos but prefer for their companions to get all the attention.
In this article, we’ll look at the top 15 pet influencers as of this year and what makes them so popular.
Top 15 Pet Influencers on Social Media
1. Jiffpom
Jiffpom is the world’s most popular pet, with 9.2 million followers on Instagram, 1.3 million on Facebook, 252,000 on YouTube, and a whopping 20.5 million on TikTok. He has over 30 million total followers on social media!
Jiffpom is an adorable Pomeranian who holds a world record holder. He’s the fastest at running on his hind legs for 10 meters and on his two front paws for 5 meters. He’s also skilled on a skateboard and appeared in a Katy Perry music video.
2. Doug the Pug
One of the most famous Pugs in the world is Doug the Pug, who has 3.7 million followers on Instagram, 5.7 million on Facebook, 6.1 million on TikTok, 2.6 million on Twitter, and 620,000 on YouTube. This adds up to over 18 million followers.
Doug has been in music videos and is the author and subject of several books. There are Doug the Pug calendars, watches, shoes, coloring books, and coffee. He’s also friends with several celebrities, like Dua Lipa and the cast of Stranger Things.
3. Nala Cat
Nala Cat is a tabby and Siamese mix, and she has a soft, lightly striped coat and slightly crossed blue eyes. She received a Guinness World Record for the cat with the most followers on Instagram in 2020.
Overall, she has 4.5 million followers on Instagram, 2.5 million on Facebook, and 224,300 on TikTok, bringing Nala’s social media followers to around 7.2 million.
Nala was adopted from a pet shelter in California in 2011 and has grown in popularity. She “authored” a book, “Living Your Best Life According to Nala Cat,” and promotes her cat food, called Love, Nala.
4. Tucker Budzyn
Tucker Budzyn is a father-and-son Golden Retriever duo named Tucker and Todd. Tucker is famous for his food critiques, hilarious nature, and cuteness.
The team has 3.7 million Instagram followers, 4.5 million on Facebook, 5.3 million on YouTube, and 11.4 million on TikTok, for a total of 24.9 million fans!
Like many celebrity pets, the dogs promote their products. They sell lick mats and toys that look like mini-Tuckers.
5. Grumpy Cat
Grumpy Cat (Tardar Sauce) was one of the most famous cats ever! Unfortunately, she died in 2019, but Grumpy Cat still lives on in social media. She has 3 million followers on Instagram, 7.6 million on Facebook, and 275,000 on YouTube, which means she has 10.9 million followers.
If Tardar had lived into the TikTok years, she would have given Jiffpom a run for his money!
Grumpy Cat starred in a feature film, and you can still purchase her merchandise. She had a form of dwarfism and an underbite, which gave her that famous grumpy face, but by all accounts, she was a sweet cat.
6. Lil Bub
Lil Bub had dwarfism, an underdeveloped jaw, and no teeth. She has 2.5 million Instagram followers, 2.8 million Facebook followers, and 332,300 YouTube subscribers, so Lil Bub has about 5.6 million followers.
Lil Bub died in 2019, but like Grumpy Cat, she still has several loyal fans. Lil Bub’s Big Fund raises money to support animals with special needs. It has raised over a million dollars.
7. Venus the Two Face Cat
Venus the Two Face Cat is just about one of the most eye-catching and unique-looking cats out there! She’s a tortoiseshell cat that is thought to be a chimera, but no one truly knows why she looks the way that she does.
It’s as if someone drew a perfect line down the middle of her face and painted one side black and the other tabby. Venus also has a green eye on the black side and a blue eye on the orange side.
Venus has 2.2 million followers on Instagram, 14,000 subscribers on YouTube, 1.4 million on Facebook, and 2.2 million on TikTok, which gives Venus just over 5.8 million followers. She’s a rare cat, indeed!
8. The Dogist
The Dogist is the only influencer on this list that isn’t about one specific pet. It was created in 2013 by photographer Elias Weiss Friedman, who started walking the streets of New York to take pictures of people’s dogs.
The Dogist has 4.5 million followers on Instagram, 138,000 on Twitter, and 212,000 on Facebook, which gives it almost 5 million followers.
The Dogist has taken photos of over 30,000 dogs around the world and authored a New York Times bestselling book, “The Dogist & Puppies.”
Also, The Dogist Fund is an initiative where all 100% of donations go to non-profit organizations that work to rehabilitate and rescue dogs. They were able to raise $70,000 in 2021.
9. Tuna Melts My Heart
Tuna is a friendly Chiweennie (Chihuahua-Dachshund mix) with an underbite that has brightened the lives of millions of followers.
He has 1.9 million Instagram followers, 425,500 Facebook followers, and 16,9000 TikTok followers. When he was 4 months old, he was adopted at a farmer’s market in Los Angeles.
He’s an ambassador for rescue animals, and his unusual appearance and affectionate nature will put a smile on your face. He sells merchandise, including a self-titled book about his life.
10. Suki Cat
Social media platforms feature several adventurous canines, but Suki proves that felines are also capable of exploring the world with their owners. She’s a beautiful Bengal cat with piercing green eyes, and her Instagram feed includes several photos of her in the Canadian wilderness.
She has 1.8 million Instagram followers, 213,900 Facebook followers, and 95,100 TikTok followers. Suki is a world traveler who has visited several countries, including France, Italy, and Germany.
11. Loki the Wolfdog
Loki is a Husky, Arctic wolf, and Malamute mix who loves joining his owner and another gorgeous dog named Raven on adventures in the western United States. Loki was adopted during a blizzard in 2012, and Raven joined the family in 2021.
Loki has proved to the world that wolfdogs aren’t aggressive or bloodthirsty beasts. He’s shy around most people but loves kids. He has 1.9 million Instagram followers, 186,200 Facebook followers, 11,200 YouTube subscribers, and 50,800 followers on TikTok.
12. Coby the Cat
Coby the Cat is a playful silver-shaded British Shorthair with 1.8 million Instagram followers, 577,400 followers on Facebook, and 99,200 TikTok followers. He was born in 2015 and lives with his owner in Maryland.
Unlike most cats, Coby loves playing in the water, and in most of his photos, he looks like he’s posing. He loves food, but his owner has him on a low-carb diet so he can shed a few pounds.
Coby has 1.8 million Instagram followers, 577,400 Facebook followers, and 99,200 TikTok followers.
13. Henry and Baloo
Henry and Baloo were a traveling pet duo with 2.4 million Instagram followers, 104,800 Facebook followers, and 69,500 TikTok followers. Henry was a German Shepherd, Husky, Staffordshire Terrier, Boxer, and Australian Shepherd mix, and Baloo is a Lynx Point Siamese and Norwegian Forest Cat mix.
Henry and Baloo were best friends, and they’re featured in several adorable photos and videos. They loved exploring the wilderness of Colorado together, but sadly, Henry succumbed to cancer and passed away in 2022. However, their owners adopted a new dog named Pan, and Baloo and Pan soon became friends.
14. Harlow and Sage
Harlow and Sage were two of the most beloved canines, but Harlow, a Weimaraner, passed away in 2013. However, they still have 1.6 million Instagram followers and 543,500 Facebook followers.
Harlow lived for 15 years and loved hanging out with his favorite Dachshund Sage. The owners still celebrate Harlow’s birthday with their other dogs and now have more canine playmates for Sage: Reese, Indiana, Mae, Esra, and Wren.
15. Wilfred Warrior
Wilfred Warrior is a Chinchilla Persian with unmistakable bug eyes, an underbite, and a flat face. He is one of social media’s favorite “gremlins,” he became famous after actor Michael Rapaport posted a video of him on Instagram.
Although he doesn’t enjoy climbing trees, Wilfred loves spending time in his backyard garden in London. He has 945,000 Instagram followers, 214,000 Facebook followers, and 11,700 TikTok followers. Wilfred has helped raise funds for disadvantaged pets by partnering with the Waggle Foundation.
Making Money as a Pet Influencer
As you can imagine, the more popular the pet, the more earnings they can potentially bring in. The earnings of pet influencers are based on their posts. Companies and brands want the opportunity to gain recognition, and there’s no better way for a dog food or pet insurance to get attention than on a popular pet’s social media.
Jiffpom is the most popular on social media and brings in the most earnings at $32,000 per post on Instagram. Doug the Pug makes around $25,000 per Instagram post, and Nala Cat makes around $14,419 per post.
Also, bear in mind that many of the owners do a great deal of merchandising, which can generate more income.
Conclusion
Becoming a successful pet influencer requires plenty of hard work. You must have an appealing pet with the right personality and looks and take the perfect photos and videos. Some influencers draw awareness to the plight of underprivileged pets, and they’ve helped raise money for good causes. However, it takes a discerning eye to make it in the pet influencer business.
In the meantime, you can focus on how lucky you are to have a pet in your life! Even if they don’t take off on social media, the bond you share is priceless, and your pet will always be number one to you!
Featured Image Credit: New Africa, Shutterstock
