Nestlé Purina Pro Plan Recall Alert
As of Feb 9, 2023 Nestlé Purina PetCare Company is recalling a limited amount of Purina Pro Plan Veterinary Diets EL Elemental (PPVD EL) prescription dry dog food due to potentially elevated levels of vitamin D.
What You Need to Know About Vitamin D
Vitamin D is essential to a healthy diet, but when vitamin D is consumed in high doses for an extended period of time it can cause health issues.
If you have products matching the following description you should stop feeding it to your dogs and dispose of it immediately.
If your dog has eaten the product and is showing symptoms such as weight loss, excessive drooling, vomiting, loss of appetite or increased thirst or urination we also recommend consulting your veterinarian as soon as possible.
Where Was the Product Sold?
Purina Pro Plan Veterinary Diets EL Elemental (PPVD EL) was sold in 8lb and 20lb bags. This dog food is a prescription-only product. At this time, no other Purina products are impacted by this voluntary recall.
UPDATE: On March 11, 2023 Purina has extended it’s recall to the following lots:
UPC code: 38100 19190 – 8lb Product code: 2213 1082 (NEW)
UPC code: 38100 19192 – 20lb Product code: 2214 1082 (NEW)
Statement from Purina
“Nestlé Purina PetCare Company is voluntarily recalling select lots of Purina Pro Plan Veterinary Diets EL Elemental (PPVD EL) prescription dry dog food due to potentially elevated levels of vitamin D. Vitamin D is an essential nutrient for dogs; however, ingestion of elevated levels can lead to health issues depending on the level of vitamin D and the length of exposure. Vitamin D toxicity may include vomiting, loss of appetite, increased thirst, increased urination, and excessive drooling to renal (kidney) dysfunction.
Purina is taking this action after receiving two contacts about two separate confirmed cases of a dog exhibiting signs of vitamin D toxicity after consuming the diet, to date. Once taken off the diet, each of these dogs recovered.
The affected dry dog food was distributed throughout the United States by prescription only through veterinary clinics, Purina Vet Direct, Purina for Professionals, and other select retailers with the ability to validate a prescription.
We apologize to pet owners and veterinarians for any concerns or inconvenience this situation has caused. As pet experts and pet owners ourselves, the health and well-being of pets is our top priority.”
Company Contact Information
- Customers are encouraged to contact Purina with any questions or for refunds by calling
- 1-800-345-5678, Monday-Saturday, 8 am to 5 pm CST or via email at:
You can also report your complaint by visiting the FDA’s “Report a Pet Food Complaint