Hi. Jed here. I’m in charge of all things creative at Hepper, and I’ll be posting a lot of Modern Pet related stuff on this site. Part of the goal of this blog is to give you all an inside look at the creative process involved in getting products to you. There’s not some magic machine in another country that spits out perfect cat beds; there’s actually a ton of research, design, development and production that goes into each new product we come up with. I’ll be showing you the process as we create more great Hepper products. And, I’ll get you involved too, by getting a chance to voice your opinion on upcoming products and colors as well as making any suggestions.