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10 Best Dog Whitening Shampoos to Keep Your Dog’s Coat Sparkling

Nicole Cosgrove Profile Picture

By Nicole Cosgrove

white dog in bath with soap

Having a white dog can be fun and a conversation starter in public, but not if your dog’s fur is closer to the color of mop water than a show ring-ready poodle. However, the market for stain removing and whitening shampoo for dogs is saturated with products, each claiming to be the best whitening shampoo. Because of this, it can be hard to find a high-quality whitening shampoo that actually works as advertised.

Thankfully, we have done the research, so you don’t have to. We tested each whitening shampoo for dogs and created an in-depth list of reviews to help you find the best product for your dog. Here are our Top 10 Best Dog Whitening Shampoos:

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A Quick Comparison of Our Favorites in 2024:

Rating Image Product Details
Best Overall
TropiClean Whitening Awapuhi & Coconut Shampoo TropiClean Whitening Awapuhi & Coconut Shampoo
  • Freshens coat color
  • Moisturizes
  • Works with anti-flea and anti-tick treatments
  • Best Value
    Second place
    GNC Pets Whitening Dog Shampoo GNC Pets Whitening Dog Shampoo
  • Cheap
  • Natural ingredients
  • Leaves your dog smelling fresh
  • Premium Choice
    Third place
    Veterinary Formula Solutions Snow White Whitening Shampoo Veterinary Formula Solutions Snow White Whitening Shampoo
  • Effective
  • No peroxide or bleach
  • Available in gallon bottles
  • Wahl Wahl
  • High-concentration formula
  • Free of PEG-80
  • parabens
  • and alcohol
  • Fights tough outdoor stains
  • Helps brighten white and light coats
  • Smooths and detangles coats
  • Can be used alone or diluted
  • The 10 Best Dog Whitening Shampoos

    1. TropiClean Whitening Awapuhi & Coconut Shampoo – Best Overall

    TropiClean Whitening Awapuhi

    TropiClean Whitening Awapuhi & Coconut Shampoo contains awapuhi, which is a member of the ginger family, and coconut fiber. It works to highlight white coats but is also effective for tricolor coats, too.

    The shampoo contains oatmeal, which is a popular additive for nourishing canine shampoo because it moisturizes fur and helps fight and prevent dry skin. As well as moisturizing fur, oatmeal also encourages a clean smell and makes your dog even more appealing to you and the rest of his family. Especially when bought in large gallon bottles, the TropiClean Whitening Awapuhi & Coconut Shampoo represents good value for money and is the best overall dog whitening shampoo that we found. It is also soap-free, which means that it can be used alongside flea and tick treatment without preventing them from working.

    The TropiClean Whitening shampoo is effective on almost all colored dog furs, and is the best shampoo for white dogs – but the squeezy lid itself is ineffective and leaves you having to unscrew and pour the contents out while your dog is wet and impatient. Despite this, it is the best dog whitening shampoo on the market this year.

    • Freshens coat color
    • Moisturizes and freshens fur and skin
    • Works with anti-flea and anti-tick treatments
    • The bottle lid could be a lot better

    2. GNC Pets Whitening Dog Shampoo – Best Value

    GNC Pets Whitening Dog Shampoo

    GNC Pets Whitening Dog Shampoo is enriched with vitamins and uses honey and ginger to leave your dog smelling fresh and natural after their soak. It uses natural ingredients like rosemary, apple, and lemon, and this pH-balanced shampoo is free from harsh chemicals, which also means that it can be used with flea and tick treatment without preventing them from working.

    It doesn’t take much of this shampoo to lather up and the fact that you don’t need much to enjoy the benefits, coupled with its low price, this is the best dog whitening shampoo for the money. Unfortunately, while this shampoo does do a very good of cleaning and cleansing, and it will leave your dog smelling lovely and fresh, it doesn’t whiten their coat too much. It will take a number of applications to enjoy the best results, and it might be better as a preventative shampoo, rather than one to improve color.

    • Cheap
    • Natural ingredients
    • Leaves your dog smelling fresh
    • Doesn’t do the best job of whitening

    3. Veterinary Formula Solutions Snow White Whitening Shampoo – Premium Choice

    Veterinary Formula Solutions Snow White

    The Veterinary Formula Snow White Whitening Shampoo can be used on dogs or cats, and its combination of coconut, green tea, and natural pigments will improve the shine of your pet’s white coat.

    Even in the large, 1-gallon bottle, this shampoo works out more expensive than most other shampoos. However, it has proven more effective than most other whitening shampoos. It is also free of peroxide and bleaches, which means that it won’t be harmful for your furry friend.

    The smell isn’t as fresh as with some of the other shampoo options, and the most stubborn and discolored coats may well take several passes to get the kind of results you want. However, in terms of whitening results, it does fare better than its competitors, and is our premium choice for best shampoo for white dogs.

    • Effective at whitening coats
    • No peroxide or bleach
    • Available in gallon bottles
    • Expensive
    • Doesn’t smell great

    4. Wahl Dog Whitening Shampoo

    Wahl 820001A

    Wahl 820001A Whitening Shampoo is a brightening shampoo made with a high-concentration formula, so you can use a lot less per wash compared to other brands. This shampoo is free of PEG-80 (skin allergen), parabens and alcohol, which are all questionable in their safe use with your pet. This shampoo contains a gentle brightening ingredient, which fights all tough outdoor stains. It’s also made with a refreshing white pear scent, a nice option from the popular coconut-scented shampoos. The problem with Wahl Whitening Shampoo is the lack of a conditioning agent to soften and detangle your dog’s coat, so this is not suitable for extra thick, curly coats. It also contains fragrance as well as sodium laureth sulfate, two chemicals that may cause irritation. If you’re sick of coconut-scented dog shampoo and your dog’s coat is relatively easy to brush, this is a good shampoo to try.

    • High-concentration formula
    • Free of PEG-80, parabens, and alcohol
    • Fights tough outdoor stains
    • Refreshing white pear scent
    • Not recommended for thick, curly coats
    • Contains fragrance and SLS

    5. BIO-GROOM Super White Shampoo for Dogs


    BIO-GROOM BG211 12 Super White Pet Shampoo is a whitening shampoo designed with natural ingredients to brighten white and light-colored coats. This whitening shampoo is made with conditioning ingredients that will smoothen and detangle unruly dog coats, so it’s a good shampoo for dog fur that tends to get matted. This formula can be used alone or diluted, so you can still get the whitening benefits. BIO-GROOM is not as strong in the cleaning department and it doesn’t clean as well as other brands. This whitening shampoo also contains perfume and artificial colors, which has been linked to skin irritation in some dogs. The perfume scent is also strong, which made some dogs really dislike this shampoo. For better odor control and brighter whitening results, we recommend Perfect Coat White Pearl shampoo first.

    • Helps brighten white and light coats
    • Smooths and detangles coats
    • Can be used alone or diluted
    • Doesn’t clean as well as other brands
    • Contains perfume and artificial colors
    • Strong floral scent

    6. Chris Christensen Whitening Shampoo for Dogs

    Chris Christensen 03167

    Chris Christensen 03167 Whitening Shampoo is a premium brand whitening shampoo made with gentle ingredients. It’s designed to fight yellowing and light discoloration, leaving a bright white color. Chris Christensen Shampoo is safe for all coat colors, leaving a glossy sheen to your dog’s coat. This shampoo is gentle on your dog’s skin, free of any harsh chemicals and cleaning detergents. The whitening result on this is okay, but it can’t fight darker stains and discoloration from grass and mud. It also lacks a conditioning ingredient, causing matted fur and making it difficult to brush your dog’s coat. A potential issue with this shampoo is the purple color of the shampoo itself. Although rare, there is a possibility of the purple depositing on your dog’s coat, depending on the absorbency of the coat. We recommend trying other brands first for overall better results and no purple residue.

    • Designed to fight yellowing and discoloration
    • Safe for all coat colors
    • Free of harsh chemicals and detergents
    • Does not fight darker stains
    • Makes coat tangled and difficult to manage
    • Possibility of purple color depositing on coat type

    7. BioSilk Dog Whitening Shampoo

    BioSilk FF7112

    BioSilk FF7112 Whitening Shampoo is a whitening dog shampoo made by the same company that makes the human line of Biosilk, with the same ingredients as well. This shampoo brightens and softens the coat, leaving your dog bright and soft. It is also less expensive compared to other brands, though there are shampoos with higher-quality ingredients. BioSilk Whitening Shampoo is great on already-clean dogs, but it doesn’t remove dark discoloration or stains. The scent is light, but it doesn’t last long enough to be beneficial. The major problem with this brand is that it caused itching and irritation in some dogs, even in dogs with no prior skin allergies. For higher quality ingredients and a safer shampoo, we recommend trying our Top 3 Whitening Shampoo picks first.

    • Same ingredients as the human BioSilk line
    • Brightens and softens the coat
    • Less expensive compared to other brands
    • Does not work on dark discoloration
    • Scent doesn’t last long
    • Caused itching & irritation in some dogs

    8. Nature’s Miracle Whitening Shampoo

    Nature's Miracle NM-6098

    Nature’s Miracle NM-6098 Supreme Whitening Shampoo is a natural shampoo and conditioner in one, which is convenient for grooming afterward. This shampoo is less expensive than most whitening shampoos, but it doesn’t have a strong whitening formula to tackle most stains and discoloration. Although Nature’s Miracle is made with a conditioning ingredient, it can be drying to some dogs’ skin. This shampoo also won’t help with odor, so don’t expect your dog to smell fresh from the groomers. If you’re looking for a gentle whitening shampoo, Hartz Whitening shampoo is better quality and value for your money.

    • Shampoo & Conditioner in one
    • Less expensive than most shampoos
    • Gently whitens and softens coat
    • Can be drying
    • Does not help with odor
    • Will not remove most discoloration

    9. ANGELS’ EYES Whitening Pet Shampoo

    ANGELS' EYES Whitening Pet Shampoo

    ANGELS’ EYES AEABS16 Whitening Pet Shampoo is a whitening dog shampoo that is supposed to remove stains from underneath the eyes. The problem is that this shampoo is not a strong whitening formula, so it doesn’t remove the eye stains nearly as well as advertised. But it softens fur for easier brushing, which is good for dogs with dense fur prone to snarls. The problem with ANGELS’ EYES is that it’s made with multiple harsh chemicals and colorants that can cause itching and dryness in your dog’s skin. There’s also no odor control, so it’s not great for dogs that tend to have a strong dog smell. For a better overall shampoo and stronger whitening formula, we recommend trying Perfect Pet Whitening Shampoo for the results you’re looking for.

    • Enhances white and light coats
    • Softens hair for easier brushing
    • Contains harsh chemicals and colorants
    • Doesn’t remove eye stains as advertised
    • Won’t work on most discoloration
    • No odor control for dog’s coat

    10. Burt’s Bees Natural Dog Whitening Shampoos

    Burt's Bees FF5793

    Burt’s Bees FF5793 Natural Whitening Shampoo is a brightening shampoo made with all-natural ingredients. This shampoo contains a conditioner, which will help soften and smooth out your dog’s coat. While it’s an okay dog shampoo, it had little to no whitening results after multiple uses. Burt’s Bees doesn’t lather well for deeper cleaning, so it may take more shampoo than normal to get your dog completely clean. Another problem with this shampoo is the lack of a scent, which controls coat odor when your dog is wet from the bath. It also caused itchiness in some dogs, so it’s not suitable for dogs with skin sensitivities. For better-scented shampoo with actual whitening results, we recommend trying one of our Top 5 shampoos first.

    • Made with all-natural ingredients
    • Softens dog’s coat
    • Little to no whitening results
    • Doesn’t lather well for deep cleaning
    • No scent to help with coat odor
    • Causes itchiness in some dogs

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    Final Verdict – The Best Dog Whitening Shampoo

    After carefully comparing each product review, we found TropiClean Whitening Awapuhi & Coconut Shampoo to be the winner of Best Overall Dog Whitening Shampoo. It has the brightest and most consistent whitening results with a fresh coconut scent. We found GNC Pets Whitening Dog Shampoo to be the winner of Best Value for the money. Hartz is a powerful whitening shampoo for a fraction of a cost compared to other brands.

    Hopefully, we have made it easier to navigate through the market of dog whitening shampoos. It may be tough to find exactly what you need, but there are great products that can bring the results you want. For a more personal recommendation, consider asking a groomer which whitening shampoo is best for your dog.

    See also:

    Featured Image Credit: ANURAK PONGPATIMET, Shutterstock

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